Have you noticed how we can’t just live our lives anymore? We have to “optimize” them. We can’t just eat dinner; we have to follow a “nutrition protocol.”
Google’s recently released “Summergeist” trends report for 2026 highlights a hilarious case in point. According to their data, search interest in “dietary fiber” has hit an all-time high this year, driven by a massive, 115% surge in searches for something called “fibermaxxing.”
Yes, you read that correctly. “Fibermaxxing.”
At some point over the last few months, a group of high-paid wellness influencers and marketing executives realized they couldn’t sell you more expensive supplements by just telling you to eat your vegetables. So, they repackaged one of the most basic, boring concepts in human history—getting enough fiber—and gave it a high-tech, video-game-inspired suffix. Suddenly, eating a bowl of oatmeal is an elite, high-performance lifestyle choice.
And it’s not just fiber. The same Google report notes that “frozen yogurt NYC” searches are up 120%, as the city apparently “revives” the froyo trend.
Let’s use a little logical common sense.
This is the classic playbook of modern consumerism: take something that already exists, give it a shiny new vocabulary, and convince you that you are part of a cutting-edge movement. Froyo isn’t “making a comeback” because of some cultural awakening; it’s coming back because venture capitalists and real estate developers realized they could lease cheap storefronts, buy soft-serve machines, and charge you $14 for a cup of sour milk with some Oreos on top.
We have outsourced our relationship with our own bodies to corporate marketing departments. We let search trends and algorithmic buzzwords dictate what we put on our plates.
Here’s some independent, boots-on-the-ground advice: save your money. You don’t need to “max” your fiber, and you don’t need a Silicon Valley-funded “wellness stack.” You just need to eat a damn apple, step away from the screen, and recognize a sales pitch when you see one.
