Kendrick Lamar’s recent achievements on the Billboard charts have been nothing short of extraordinary. With three albums simultaneously in the top 10 of the Billboard 200 and becoming the first rapper to surpass 100 million monthly listeners on Spotify, Lamar has solidified his place as a dominant force in the music industry. But what has contributed to this remarkable success?

The Drake Beef and Its Impact
One significant factor has been Kendrick’s ongoing feud with Drake. The release of his diss track “Not Like Us” not only garnered critical acclaim but also reinvigorated interest in Lamar’s music. The beef permeated pop culture in 2024, leading to increased streams and sales for Lamar’s music. While Drake has been recovering from his own setbacks, Kendrick’s strategic moves have kept him in the spotlight.

Legal Battles and Their Influence
Kendrick Lamar has also been involved in several high-profile lawsuits. These legal battles, while often challenging, have kept him in the public eye and added to his narrative as a resilient and determined artist. Fans have rallied around him, further boosting his popularity and streaming numbers.
The New Album with PND and Its Reception

Lamar’s collaboration with PND on the album “Sexy Songs for You” has been met with mixed reviews. While some fans appreciate the new direction, others feel that it deviates from Lamar’s traditional style. Despite the mixed reception, the album has contributed to his overall success and continued relevance in the music industry.
Super Bowl Performance and Its Aftermath

Kendrick’s Super Bowl LIX halftime performance was a game-changer. His electrifying set, which included performances of his hit tracks and a surprise appearance by SZA, rekindled interest in his older albums. This performance led to a surge in streams and sales, propelling his albums back into the top 10 of the Billboard 200. The Super Bowl exposure also introduced Lamar to a broader audience, expanding his fan base globally.
Global Popularity and Cultural Impact
Kendrick Lamar’s music has transcended borders, with fans from various countries embracing his songs and creating viral dance challenges. His ability to connect with audiences worldwide has been a key factor in his widespread popularity. The Super Bowl performance, in particular, showcased his global appeal and solidified his status as a cultural icon.

MAGA and other Reaction
Kendrick Lamar’s Super Bowl performance certainly sparked a range of reactions:
- MAGA and Trump Supporters: Many were visibly upset, with some expressing confusion and frustration on social media. Figures like Lauren Boebert and Matt Gaetz criticized the performance, with Gaetz even suggesting it was a response to Trump’s gains with Black men.
- Fox News: The network had mixed reviews, with some commentators criticizing the performance for being too political and not fitting their vision of entertainment.
- Males: Reactions varied widely, with some appreciating the artistic and cultural significance, while others echoed the sentiments of MAGA supporters, feeling disconnected from the message.
- Females: Responses were diverse, with many praising the performance for its powerful message and representation of Black culture.
- Right-Wing Pundits: Many right-wing commentators criticized the performance, calling it “gibberish” and not their style. Some even suggested that Kid Rock should have been the performer instead.
Kendrick Lamar’s recent success on the Billboard charts is the result of a combination of strategic moves, including his feud with Drake, legal battles, new collaborations, and a standout Super Bowl performance. His ability to stay relevant and continuously engage with his audience has cemented his legacy as one of the most influential artists of our time.
It’s clear that Kendrick’s performance struck a chord and highlighted the deep divisions in how different groups perceive and react to cultural and political messages. What did you think of the performance?